What Are Topic Clusters? 6 Ways To Create Content Clusters
Introduction:
Becoming an authority in the eyes of users and search algorithms isn’t just about providing useful information—you must also pay close attention to how your content interrelates. This is where topic clusters come in. Topic clusters are an SEO strategy where a central “pillar” page is linked to several related “cluster” pages. This structure organizes content around a specific theme or topic, making it easier for search engines to understand the depth of your coverage.
Review:
The article provides a detailed explanation of the concept of topic clusters, their impact on search engine rankings, how to build content clusters from scratch, and the results you can expect after creating topic clusters. It explains the importance of topic clusters, including how they help demonstrate topical authority, improve information architecture, and enhance user experience by providing an intuitive navigation path. The article also offers a step-by-step guide on how to create topic clusters, including selecting topics, creating pillar pages, support pages, and linking related pages together.
