Webinar Recap: SEO on the Edge
Introduction:
SALT.agency’s Senior Technical SEO Consultant, Dan Taylor, shared his award-winning research and practical experience on Edge SEO during a webinar hosted by Lumar.io. Edge SEO is a strategy designed for specific edge cases where traditional SEO techniques fall short, especially when it’s not possible to use Google Tag Manager for SEO changes or to implement tracking on a page.
Review:
In the webinar, Dan Taylor discussed the need for Edge SEO, particularly when facing technical challenges such as updating old platforms, improperly scoped new site builds, congested development queues, uncooperative developers, and budget constraints. He introduced Cloudflare as a platform for implementing Edge SEO and differentiated between Cloudflare’s workers and service workers in browsers. Additionally, Dan introduced his open-source tool, Sloth, designed to help SEO experts make changes without the need for developer intervention. The webinar covered potential applications, advantages, and disadvantages of Edge SEO, along with practical case studies.
