The Ultimate Guide to Technical SEO By HubSpot

Introduction:

Technical Search Engine Optimization (SEO) encompasses the behind-the-scenes elements that power your organic growth engine, including site architecture, mobile optimization, and page speed. This article provides a detailed look at the fundamentals, importance, and audit process of technical SEO, equipping marketers with a comprehensive understanding of how to optimize the technical aspects of their websites.

Review:

The article delves into the differences between technical SEO, on-page SEO, and off-page SEO, emphasizing the central role of technical SEO in improving website rankings and attracting organic traffic. It offers a comprehensive technical SEO audit checklist covering five key areas: audit fundamentals, crawlability, indexability, renderability, and rankability, with specific actionable items for each. Additionally, the article discusses how to increase click-through rates with structured data, winning SERP features, and optimizing for featured snippets. Rich in content and practical tips, it’s a valuable resource for both SEO beginners and experts.

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