SEO Overview By Shopify Help
Introduction:
This article provides an overview of search engine optimization (SEO), explaining how search engines create a ranked list of results for a particular search query based on website information and emphasizing several key factors that affect the ranking of an online store in search results.
Review:
The article outlines the basic concept of search engine optimization, including the number of natural links, website authority, domain age, and website structure and content optimized for search engines. For businesses new to online sales, building a brand reputation and obtaining links from other websites takes time but can be planned for in the long term through content strategy. In the short term, optimizing content to make search engines consider it relevant to queries related to products is the most direct way to increase traffic. The article also introduces built-in SEO features in Shopify, such as automatically generated canonical tags, sitemap.xml and robots.txt files, and themes that automatically generate title tags including the store name. Additionally, the article provides some basic steps for SEO optimization, including finding keywords related to products and brand, adding keywords to content, ensuring URLs and file names match content, and adding the full domain to Google Search Console. The article concludes with resources such as Shopify’s free Ecommerce SEO 101 video series and forums for further learning and discussion.
Read the original article here: SEO Overview
