SEO analytics: a step-by-step process

Introduction:

This article provides an in-depth look at the importance of SEO analytics, including its definition, implementation steps, and required tools. The article emphasizes that SEO analytics is not just about tracking keyword rankings, but more about attracting engaged organic traffic. Data-driven decisions can optimize SEO strategies more effectively.

Review:

The article delves into the four phases of SEO analytics: preparation, setting up SEO measurement & testing, SEO analysis via data visualization, and acting on insights. The author provides a comprehensive set of tools and methods, such as Google Analytics, Google Tag Manager, and Keyword Hero, to help readers gain insights from data and formulate action plans. The article also highlights the importance of data visualization in conveying complex data and provides practical case analyses showing how significant growth in search traffic can be achieved through SEO analytics.

Read the original article here:

SEO analytics: a step-by-step process with tools, examples, and resources