Search Engine Land
Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry, providing valuable insights into breaking stories, industry trends, and product changes at popular platforms used by search marketers.
Featured articles from Search Engine Land include:
- “Meta aligns platforms with ‘Views’ as primary content metric” – Discover how Meta is standardizing performance metrics across platforms, making “views” the central way to measure content performance.
- “Google to halt political ads in EU over new regulations” – Learn about Google’s decision to stop serving political ads in the European Union due to new Transparency and Targeting of Political Advertising (TTPA) regulations.
- “Page speed optimization: Everything you need to know” – This guide covers how to boost your page speed and user satisfaction for improved search visibility, covering Google’s Core Web Vitals.
- “The SEO career crisis is coming: Are you ready?” – The article discusses the potential SEO career crisis, with professionals being made redundant by agencies, and how to prepare for it.
- “How to combat rising CPCs and optimize your Google Ads ROI” – Inflation is affecting CPC rates, and this article provides strategies to optimize Google Ads ROI despite rising costs.
