How to Set & Achieve Realistic SEO Goals

Introduction:

This article offers a three-step framework for marketers and SEO professionals to set SEO goals and develop a plan to achieve them. The framework includes measuring targets, establishing SEO benchmarks, and developing an action plan. The article emphasizes that every team member should have a clear picture of what success looks like and be able to work backward from conversion rates to determine the number of customers, opportunities, SQLs, MQLs, and website visitors needed to meet goals.

Review:

The article explains in detail how to set SEO goals by understanding the share of SEO in overall marketing objectives and provides various tools and methods to measure current SEO performance. This includes SEO Share of Voice (SOV), competitive ranking benchmarks, traffic, leads, opportunities, and customers by channel, conversion rates, and technical SEO issues. The article also offers some SEO action items, such as expanding SEO footprint, increasing CTR of current SERPs, improving conversion rate from existing organic traffic, and reducing the threat of rank loss. The article highlights that the biggest factors in goal-setting are available resources, budget, and timeline.

Read the original article here: How to Set & Achieve Realistic SEO Goals