How to Craft a Winning SEO Strategy from Scratch

Introduction:

Strategy is the most misunderstood and impactful topic in the world of SEO. This article provides a clear definition of SEO strategy and a five-question framework to help readers develop their own SEO strategies. The article emphasizes the risks of focusing on tactics without a strategy, such as prioritizing the wrong tactics, losing market share, and missing critical opportunities and threats.

Review:

The article delves into the importance of SEO strategy and differentiates it from tactics. The author uses extensive case studies to demonstrate how to build an effective SEO strategy through the three core elements of challenge, approach, and action. The article also discusses how to define challenges by researching market positioning, customers, and competitors, and how to leverage a company’s strengths to formulate an approach. Additionally, the article provides guidance on translating strategy into specific actions and ensuring the successful implementation of the strategy through communication and execution.

Read the original article here: How to Craft a Winning SEO Strategy from Scratch