How to Approach Website SEO Audits
Introduction:
Website SEO audits are a staple for most SEO professionals, yet often we invest a lot of time and resources into them without achieving the desired outcomes. This article aims to remind us of the true importance of SEO audits and explore how to approach them more effectively.
Review:
The article delves into the purpose of SEO audits, emphasizing that before any work begins, all parties involved need to have a clear understanding of the goals of conducting an audit. The simplified goal of an audit is to increase performance in the Search Engine Result Pages (SERPs), both in the short-term and future, as much as possible within the available resources. The article outlines two main objectives of auditing: identifying issues that may negatively affect a website’s performance in search engines and discovering opportunities to improve a website’s performance in search engines. It also highlights the importance of going beyond surface symptoms to uncover the real causes of issues and proposes a structured approach to auditing, including audit processes, tools, prioritization, and sub-audits. Finally, the article summarizes the greatest danger of SEO audits as wasting valuable resources on things that will never be implemented or have no impact on key performance indicators, and encourages us to focus on actions that will actually yield results.
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