Google Skillshop
Guide from Google
Google Skillshop offers a range of free courses that are unparalleled in their comprehensiveness and practicality. These courses, designed by Google itself, provide an in-depth understanding of the platform’s features and the terminology used in paid search advertising.
Courses to Consider:
- Google Ads Fundamentals: Covers the basics of Google Ads, including campaign setup, ad creation, and performance measurement.
- Google Ads Search Certification: Delves deeper into search advertising, teaching you how to optimize for search queries and maximize your campaign’s reach.
- Google Ads Display Certification: Focuses on display advertising, providing insights into audience targeting and ad placement across the Google Display Network.
Benefits:
- Comprehensive Coverage: Google Skillshop’s courses cover every aspect of Google Ads, from beginner to advanced levels.
- Industry-Recognized Certification: Successfully completing these courses can earn you certifications that are recognized in the industry, adding credibility to your skills.
- Flexible Learning: Learn at your own pace, with the ability to revisit modules as needed.
