Google PageSpeed Insights

What is it?

Google PageSpeed Insights is a free tool that analyzes the performance of webpages on mobile and desktop devices. It provides key metrics regarding page loading speed and the quality of user experience, helping users optimize their websites.

What can it do?

• Performance Scoring: PSI gives a score between 0 and 100 for webpages, with higher scores indicating better speed and efficiency.
• Data Analysis: Using Lighthouse, PSI analyzes webpage performance and provides reports based on lab data and real user data.
• Improvement Suggestions: Offers specific recommendations to help users identify and resolve issues affecting page load speed, such as eliminating render-blocking resources and optimizing images.

What challenges can it solve for marketers?

• Improve Website Speed: Helps marketers enhance website loading speed by identifying performance bottlenecks, thereby improving user experience.
• Optimize SEO: Page speed is a confirmed ranking factor for Google, and improving PSI scores can help boost search engine rankings.
• User Retention: Faster loading pages can reduce bounce rates and increase user engagement and satisfaction.
• Data-Driven Decisions: Provides detailed performance reports to help marketers make data-driven optimization decisions.

Check your website loading speed