Google My Business
Free Trial: Free
Type: Local SEO Tools
What is it?
Google My Business is a free online tool that enables businesses to increase their visibility on platforms such as Google Search and Maps. With a GMB account, you can engage with customers, keep your business profile current, and track how people interact with your business on Google.
What can it do?
- Enhance Local Search Visibility: Helps your business show up quickly in Google Maps searches and provides directions to your location.
- Appear in Google’s Local 3-Pack: The Local 3-Pack features three local businesses based on specific Google searches, and having a GMB listing boosts your chances of being included.
- Establish Business Credibility: Businesses listed on GMB undergo a verification process, which adds to their credibility in the eyes of customers who trust Google’s curation.
- Leverage Online Reviews: Customer reviews are a powerful form of marketing, and positive reviews can drive more interest in your business.
- Free Marketing Tool: GMB offers a cost-effective way to reach potential customers, providing an ongoing marketing campaign that requires minimal maintenance.
What challenges can it solve for marketers?
- Increase Local Exposure: Assists in making businesses more discoverable within their local market.
- Manage Online Reputation: Allows businesses to respond to customer reviews, demonstrating professionalism and valuing customer feedback.
- Save Marketing Budget: As a free marketing channel, GMB helps businesses conserve advertising funds.
- Boost SEO: The ability to post updates through Google Posts can enhance search engine optimization.
