Create SEO proposals that get approved
Introduction:
This article provides a guide on how to write accurate and effective SEO proposals to gain the support of clients or C-suite executives for your ambitious SEO plans.
Review:
The article discusses in detail why an SEO proposal is necessary, how to transform ideas into project validation, and how to write a business case for an SEO proposal. It also differentiates the strategies for pitching as an in-house SEO professional versus pitching to SEO clients. The article emphasizes the importance of understanding the roles of stakeholders, identifying potential issues in advance, and gaining support by demonstrating the specific impact of the project on the business. Additionally, the article offers advice on how to measure the impact of the project, including SEO A/B testing and methods for continuous improvement.
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