Broken Link Building By Backlinko

Introduction:

Broken Link Building, alternately termed Dead Link Building, is a strategic SEO approach that involves identifying and replacing non-functional links on external websites with functional links to your own content. This method not only aids in acquiring backlinks but also provides value to website owners by assisting them in rectifying errors on their site.

Review:

The practice of Broken Link Building stands out as a win-win strategy within the SEO landscape. It represents a proactive outreach method that offers immediate assistance to webmasters by pinpointing and suggesting replacements for broken links. This technique is particularly potent as it inverts the conventional outreach paradigm—rather than demanding a link directly, you extend help initially, which boosts the probability of a favorable response.

The article delineates a comprehensive guide on executing Broken Link Building, including the utilization of tools such as Check My Links for detecting broken links and strategies for identifying pages with a high volume of links, which are more susceptible to containing broken links. It also advises leveraging resource pages and Wikipedia for discovering 404 pages and employing Semrush’s Site Audit and Backlink Analytics for uncovering an even greater number of broken links.

A pivotal takeaway is the significance of offering a close replacement for the dead link, which can markedly increase conversion rates. The article also underscores the necessity of being helpful in outreach, bypassing abandoned sites, and identifying the correct contact, all of which are essential for the success of this strategy.

In conclusion, Broken Link Building is a valuable asset to any SEO professional’s repertoire. It is a strategy that not only constructs high-quality backlinks but also fosters goodwill and collaboration within the online community.

Read the original article here: Broken Link Building