A Guide to Digital PR & Why It Matters
Introduction:
Digital public relations (PR) is a marketing practice aimed at raising brand awareness and increasing credibility through online channels. Similar to traditional PR, digital PR leverages the internet to reach a broader audience. This article delves into what digital PR is, why it’s important, and how you can use it to build a stronger brand. It also covers the SEO benefits of digital PR.
Review:
The article provides a detailed introduction to the concept of digital PR, its differences from traditional PR, and how it contrasts with link building. Digital PR is not just about acquiring backlinks but also involves improving brand awareness and reputation through online media coverage, social media discussions, and podcast mentions. The article offers five popular digital PR tactics, including data-driven research, creative campaigns, newsjacking, expert insights and thought leadership, and product or service-focused PR. Additionally, the article provides a step-by-step guide on how to run a digital PR campaign, including setting clear objectives, understanding your audience, analyzing competitors, creating newsworthy content, developing a distribution strategy, and monitoring and measuring results.
