12 Steps to a SEO Audit with SEMrush
Introduction:
This article provides a detailed guide on SEO auditing, including 12 steps to help optimize a website for search engines, identify errors, and uncover opportunities. SEO auditing is based on hard data about a website’s technical health, traffic, and backlink profile, as well as similar data about competitors’ websites.
Review:
The article provides a comprehensive introduction to each step of SEO auditing, starting from website crawling, checking organic traffic, indexing issues, duplicate versions of the site, mobile-friendliness, site speed, Core Web Vitals, internal linking, keyword opportunities, backlink opportunities, on-page SEO, and updating declining content. Each step is accompanied by specific operational guidance and tool recommendations, such as Semrush’s Site Audit tool and Google Search Console. The article emphasizes that SEO auditing is an ongoing process and encourages the use of Semrush’s Site Audit tool to continuously track SEO improvements.
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