Measuring SEO Performance & Results from Backlinko
Guide from Backlinko
Introduction:
Investing in SEO is more than a commitment to content creation and link building—it’s an investment in your business’s online visibility and revenue growth. Backlinko’s guide, “Measuring SEO Performance & Results,” sheds light on why tracking these efforts is crucial and provides actionable steps to assess your SEO success.
Key Highlights from the Guide:
- Importance of Tracking SEO Results:
- Understand if your SEO efforts are yielding results and identify areas for improvement or change.
- Best Practices for Tracking:
- Organic Traffic: Monitor increases or decreases in traffic from search engines to gauge SEO effectiveness.
- Keyword Rankings: Track position changes to understand the impact of your SEO strategies on visibility.
- SEMRush Traffic Cost: Estimate the value of your SEO traffic and compare it with the cost of equivalent Google Ads traffic.
- Search Engine Visibility: Get a high-level overview of how many people see your site in search results.
- Clicks and Impressions: Use Google Search Console to measure your site’s overall SEO performance.
- Conversions: Track sitewide conversions to connect SEO success with business goals.
This guide addresses the common challenge of measuring the impact of SEO efforts. It provides clear methods to track SEO results, allowing businesses to adjust their strategies for better performance and return on investment.
