Internal Links: Ultimate Guide + Strategies
Introduction:
Internal links are hyperlinks that point to different pages on the same website, distinguishing them from external links that link to pages on other websites. This article delves into the importance of internal links for SEO, how to build a successful internal linking strategy, and how to fix common internal linking issues.
Review:
The article provides a comprehensive overview of all aspects of internal linking, including how they assist search engines in understanding website structure, passing authority, and improving user experience. It details the three main types of internal links: navigational links, footer links, and contextual links, and outlines five steps for building an internal linking strategy. Additionally, the article offers methods for conducting an internal link audit using Semrush’s Site Audit tool and addresses common internal linking issues. It is an invaluable resource for SEO professionals, offering practical strategies and tools to optimize a website’s internal linking structure.
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