How to Set SEO Goals for Your Team

Introduction:

With SEO spending projected to hit $80 billion this year, ensuring that your SEO strategy and investments yield meaningful returns is crucial. This article compiles advice from over 50 experts on setting achievable SEO goals that truly move the needle for your business.

Review:

The article offers 20 practical tips to help readers set and achieve SEO goals. These tips include being realistic, setting goals based on historical data, aiming high, reviewing SEO goals quarterly, creating goals with measurable KPIs, avoiding vanity metrics, making goals specific, tying SEO goals to business and marketing goals, gaining insights from competitor analysis, prioritizing high-intent keywords, focusing on quality over quantity, basing goals on EAT guidelines, documenting your starting point, considering how your target customers use search engines, thinking about how goals impact conversions, setting mini progress goals, separating goals by type of SEO activity, not being afraid to pivot your SEO goals, and being patient. These suggestions help ensure that SEO efforts align with the company’s overall strategy and goals while motivating the team to work towards common objectives.

Read the original article here: How to Set SEO Goals for Your Team (That Actually Drive Action)