SEO Project Management: A Guide To Get Organised
Introduction:
This article serves as a guide to SEO project management, outlining how to strategically integrate SEO to enhance website visibility, increase brand exposure, and gain credible leads through search engines. It emphasizes the importance of SEO project management and provides key steps and methods to ensure SEO best practices are reflected in every stage of digital content creation and other processes relevant to managing your digital presence.
Review:
The article discusses in detail why effective SEO project management is crucial and how to integrate SEO into marketing, website, and development teams. It outlines a series of SEO project management tasks, including topic ideation, content calendar/seasonality recommendations, brief support, traffic projections, copy review, content publication, and reporting. These tasks not only help improve SEO results but also enhance collaboration among teams and the overall quality of content. The article also stresses the importance of gaining support from team members and leadership before implementing SEO project management processes and provides methods for creating effective cross-team SEO project management processes.
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