How to Get SEO Buy-In

Introduction:

This article offers seven actionable tips to help SEO professionals secure support for SEO initiatives within their organizations. It highlights that 20% of an SEO’s job is technical implementation, while 80% involves communication and gaining buy-in. By identifying decision-makers, adapting language, and translating metrics, one can effectively increase the acceptance and success rate of SEO projects.

Review:

The article elaborates on the importance of communication and collaboration across different departments and provides concrete methods for aligning SEO objectives with the organization’s overall strategic goals. The author illustrates how to persuade decision-makers by demonstrating the business value of SEO and how to build cross-departmental partnerships to advance SEO projects collectively. It also emphasizes the importance of using business metrics familiar to executives when reporting SEO outcomes.

Read the original article here: How to Get SEO Buy-In