The Complete Guide to Disavowing Links for Google and Bing
Introduction:
Links, as one of Google’s top two ranking factors, have a history of being manipulated and spammed, making their acquisition risky but still important. Google’s sophisticated link analysis algorithm, Penguin, has been running in real-time as part of Google’s core ranking algorithm since the Penguin 4.0 update in September 2016. It can recognize most bad links and now ignores them rather than penalizing the sites they point to.
Review:
The article provides a detailed guide on Google and Bing’s link disavowal tools, which are needed in today’s link penalty environment to cut ties between a site and links pointing to it that might be seen as dark marks by search engines. The guide includes steps on how to disavow links for both Google and Bing, commentary on Google and disavowal, how disavow files help, who needs a disavow file, drawbacks and limitations of disavowal, how to build a disavow links file for Google, Bing’s disavow links tool, and frequently asked questions on effectively disavowing harmful backlinks to improve a website’s search engine rankings.
