ClickGuard
Tags: B2C, E-commerce
What is it?
ClickGuard is a click fraud detection and protection software known as ClickGUARD™. It is designed to help users stop paying for fake traffic and boost ROI across platforms like Google, Meta, and Microsoft Ads.
What can it do?
- Automated Click Fraud Protection: Offers fully automated, customizable click fraud prevention and reporting to quickly obtain the data needed for optimization.
- Granular Control and Data Insights: ClickGUARD combines fine-grained control, rigorous data insights, and click fraud protection systems with a sleek new user interface built for next-gen operational ease.
- Distinguish Threats from Opportunities: Helps users understand the value, behavior, and intentions of each click, allowing for perfect optimization for intent, source by source.
- Increase Conversion Rates: Blocks invalid traffic to increase conversion rates.
- Protect Budgets: Provides 24/7 click fraud protection, allowing users to focus budgets on attracting real leads, not fraudulent clicks.
What challenges can it solve for marketers?
- Reduce Wasted Clicks: Identifies and excludes malicious clicks, reducing waste of advertising budgets.
- Improve Ad Efficiency: Enhances the efficiency and effectiveness of PPC ads through precise click fraud protection.
- Data-Driven Decisions: Offers detailed analytics functionality, helping PPC and demand generation experts identify and eliminate sources of click fraud and bot traffic.
