Clearbit
Tags: B2B
What is it?
Clearbit (now Breeze Intelligence) is a B2B data provider platform that gathers public web data, proprietary data, and leverages Large Language Models (LLMs) to convert unstructured information into precise and standardized datasets.
What can it do?
- Data Enrichment: Provides global coverage data enrichment for leads, contacts, and accounts.
- Real-time Scoring and Routing: Offers real-time data to identify high-fit leads and route them to the right sales representatives.
- Industry Information: Provides the most granular industry categorization, including 6-digit NAICS, GICS, and SIC.
- Reveal Buying Intent: Converts anonymous website traffic into real buying intent signals with best-in-class IP intelligence data.
- Form Simplification: Reduces friction by removing form fields that can be enriched simply by collecting an email address, improving conversion rates.
What challenges can it solve for marketers?
- Improve Data Accuracy: Offers precise data sources to help marketers improve data quality and coverage.
- Optimize Sales Efforts: Helps teams focus their efforts on the most important leads through real-time scoring and routing.
- Understand Customer Profiles: Standardizes roles and seniority to help marketers better understand customers and map them to Ideal Customer Profiles.
- Increase Conversion Rates: Improves form conversion rates by dynamically shortening forms and ensuring necessary fields are shown only when enrichment values are not available.
